This is absolutely new.. and great for color enhanced hair. Rich in antioxidants and botanicals, it is said.. that it will help protect your hair against color fading of your hair. With its anti-inflammatory, nourishing and repairing benefits, this product is great for those gals who color their hair often. it can also promote healthy looking skin and hair, and it does not have artificial color and no animal by products. At $5.99 . definitely worth buying.